February 8, 2012 17:33 GMT
As a true blue Ford Motor Company backer for life I have always found it quite interesting in how Ford presents itself to the marketplace. I have always been protective of the Ford brand by talking up the great TV commercials to my friends and taking up for the questionable ones by explaining what Ford is trying to accomplish with my insider/dealer information. If I was to ask you what Ford’s current tagline/brand promise is would you know it? I would venture to guess that the vast majority of the public would never get the correct answer which is: Drive One. Well, that is about to change as we recently got word at the dealership that the new Ford brand promise will be: Go Further.
January 20, 2012 15:48 GMT
It is amazing to me how fast time goes by. This is especially true when it comes to being an amateur blog writer for a dealership website. The last blog I posted back last September was about the “Evos” concept car that Ford came out with and now as I am writing this blog, Ford has just revealed the new 2013 Fusion at the North American car show. The new Fusion took many styling cues from the Evos concept and should be an awesome car for our dealership.
September 22, 2011 08:38 GMT
It has been a long time since a Ford concept car has gotten me excited. Mainly because we live in truck country and sell way more trucks than cars, but also because Ford cars historically (other than the Mustang) have been yawners. And this is coming from a Ford guy that cut his teeth in a Ford dealership.
September 10, 2011 08:52 GMT
One of the big reasons for our success in the body shop is having the right equipment to fix today’s vehicles. Heck, we had a wire-feed type welder in our service department for years and I figured that we would get a new one for the body shop and still use the old one also. Boy was I wrong! The automobile industry has started using all kinds of exotic high strength metals in its vehicles and that make the vehicles safer to drive and lighter for better fuel economy. To be able to repair these vehicles back to the factory specs, you have to use the right equipment.
